Here’s What You Need To Know About Video Conference Calling

Video conferencing, once a luxury reserved for large corporate boardrooms, has now become a staple communication tool used worldwide thanks to advancements in digital technology, higher internet speeds, and the massive shift to remote work caused by the COVID-19 pandemic. This platform has become a much more efficient means of communication capable of connecting people worldwide in real-time, establishing a productive and collaborative work environment. Here we outline some repercussions and vital factors to understand when it comes to video conference calling.

What Is Video Conference Calling?

Video conference calling is a technology that permits users in different locations to hold face-to-face meetings without needing to be in the same physical location. At its simplest, video conferencing enables transmission of static images and text between two locations. At its most sophisticated, it provides transmission of full-motion video images and high-quality audio between multiple locations.

Benefits of Video Conference Calling

Video conferencing saves travel time and money. Participants can focus on the meeting agenda rather than the cumbersome logistics and expenses associated with travel. In addition to the tangible cost savings and productivity boosts, video conferencing improves communication and reinforces relationships. Visual cues, the ability to track and record discussions for later review, can also enhance decision-making processes.

Through video conference calling, businesses can host on-the-go meetings, interviews, training, and webinars, connecting teams and clients globally. It has also made remote work more manageable and productive, creating a more inclusive and flexible work environment.

Key Elements of Effective Video Conferencing

While video conferencing seems straightforward, ensuring an effective video call involves much more than just clicking on a meeting link. Some of the key elements include:

1. Reliable, High-Speed Internet Connection: Quality video conferencing requires a steady and high-speed internet connection to avoid lagging, delays, or connection drops resulting in a poor video conferencing experience.

2. High-quality Audio-Video Equipment: A high-definition webcam and noise-cancelling microphone can help deliver clear audio and visual inputs, ensuring effective communication and interaction.

3. Professional Environment: Background noises or interruptions can be disruptive. Users should ensure a quiet, professional setup for their video conference calls to help maintain focus and decorum.

4. User-friendly Software: The video conferencing platform should be intuitive and easy to use, with features like screen sharing, recording, chat options, and multiple participant capabilities.

5. Security: Given the sensitive nature of discussions that take place over video conference calls, security is a vital concern. Features like end-to-end encryption, password-protected meetings, and user authentication can help safeguard against unauthorised access.

Popular Video Conference Tools

With an array of video conferencing software options available, factors like pricing, features, platform stability, user interface, and customer support must be considered. Some popular tools include Zoom, Microsoft Teams, Google Meet, Cisco Webex, and Skype for Business.


In an increasingly fast-paced and remotely-operating world, video conference calling has emerged as a crucial tool in maintaining efficient business communication. Knowledge of its nuances, potential issues, and ways to overcome them can significantly enhance the video conferencing experience and create a more productive and connected global workforce.