Choosing the best email template for you requires meticulous consideration as it could significantly influence your email marketing success. Your chosen template will essentially serve as the background for your online correspondence and thus, it should not only be professional-looking but also align with your branding, be easy to navigate, and readable to your target audience.
An email template is more than just a layout to type your message into — it’s a design and format that you can tailor fit with your own content, branding, and style. Therefore, choosing the best email template for your email marketing campaigns or business correspondence becomes an essential task. Here tools like Marketo, Mailchimp, Benchmark or Zoho Campaigns can provide a variety of pre-designed templates, but to make a choice, considering the following factors will be beneficial.
1. Compatibility with your brand: Your email layout should not only look professional but also represent your brand effectively. Colors, fonts, logos, and images in your template should be in line with your existing branding efforts to maintain consistency. After all, an email template that does not match your brand or business could confuse clients or potential customers and harm your professional image.
2. Readability: You should select an email template that is easy to read. Avoid using templates with too many fancy fonts or colors, as these may be hard to read or might not display correctly on some devices. A clean design using standard fonts and colors are preferred for most business emails. Additionally, ensure the template design aids in highlighting key information rather than distracting from it.
3. Mobile-friendly: As per studies, more than half of the emails are being read on mobile devices. Thus, choosing a responsive email template that looks good and maintains its readability on all devices is key.
4. Customizability: Your email template should be flexible enough to cater to your various emailing needs. While it should maintain certain brand and style consistency, it should also offer you the leeway to modify it as per the content type, be it for announcements, newsletters, invitations or promotions.
5. Visual effects: The use of visual elements can enhance the appeal of your emails. Depending on your brand’s identity, you may opt for templates with embedded image or video capabilities. However, it is important not to overload the email with visuals, but rather choose a template that strikes a balanced design.
6. Simplicity: Always remember – less is more. Simplicity never fails to make a positive impression. A simple, clean template ensures that the focus stays where it should be – your content. Elaborate designs often distract the recipient from the main content, which defeats the purpose of the email.
7. CTA Placement: If the aim of your email is to elicit an action such as signing up for a service, purchasing a product, or reading a blog post, you should select an email template that has an appropriate and noticeable space for a Call To Action (CTA).
Through careful and considerate selection, the right email template will yield far better engagement and response from your recipients. Whether you choose a simple or complex template, remember that an excellent email template is one that effectively communicates your message, represents your brand and resonates best with the preference of your readers.
